Google buys video company improve YouTube quality

Thursday, March 17, 2011

Google's hoping to enhance the picture quality of videos uploaded to YouTube, with the acquisition of Irish digital video company Green Parrot Pictures.

Green Parrot's technology
has been used in motion pictures including Lord of the Rings, X-Males and Spiderman, and can be used on-the-fly by YouTube to sharpen photographs, take away camera shake and scale back visual 'noise'.

"A few of YouTube’s most popular or transferring movies are shot utilizing low-quality mobile phones and video cameras. Take, for example, videos of latest protests in Libya. Though emotionally captivating, they can be jerky, blurry or unsteady," says Jeremy Doig, director of Google video technology.

"What if there was a expertise that might improve the standard of such videos - sharpening the image, decreasing visual noise and rendering the next-high quality, steadier video - all while your video is just being uploaded to the location? You can imagine how excited we had been when we found a small, formidable firm based in Eire that may do precisely this."

Doig says the expertise not solely improves the looks of videos but additionally cuts down on bandwidth and improves playback speed. Options embrace stabilisation, flicker removal, blotch removing, noise reduction, color switch and slow motion.

The 2 corporations did not reveal the phrases of the acquisition. Green Parrot says it can comply with all its existing contractual obligations.

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